In response to Chris French

I agree with you that John should not sell his names. It's best for him to keep those names and work on those potential buyers to come to him and not another company in which they would sell the names off to. If John were to sell his names, I do agree that customer loyalty may be lowered greatly as well as hurting the company more than they are now. Some companies do go on a downward slope and move back up and he could be going through the same cycle. John should keep the names and not sell them. Would holding the names be the best and wisest decision or could a partnership occur?