In Repsonse to Laura

Nike vs. Reebok. I feel that Nike has done better through out these years is because of their marketing. They have done all the right things and planned out everything perfectly to put them where they are today. Nike is well known and their products are worth the money. Nike, who made a shoe just for a iPod Nano so that you can run while the iPod chooses a song based on the speed your running was a great idea. Now, Nike also producing Nike ID's in which you can customize your own shoe which attracts many athletes who want to customize their own cleats. Nike is a brand that markets for majority of the sports we know. They have great sponsors to promote their products as well to attract consumers like us. Do you feel that Nike's marketing has been successful over the past years?

SALE

When a company puts out the words "Sale" does it really mean that they are having a sale? Companies tend to have Sale signs poster up in there store saying "up to 70% off" but the question is, how much of those products even reach the 50% marker? Not many do. In forms of marketing, it's usually a good way to attract consumers into the store itself. When a customer buys a product on sale, they usually look around the store and find other items as well. To me, I feel it's a good marketing strategy by putting a sale sign up for some products just to attract people to the store. When more people enter, it's a higher chance that they will buy more products as well and the store will produce more revenue. Do you believe that the sign "sale" is really pricing products on sale, or is it a form of attraction to get more customers in the store?