AMA statement containing John Smith's dilemma

John Smith's dilemma is a difficult choice in which he must face. A car dealer has offered him $8,000 for the list of names that come from people who are "likely" or "very likely" to buy a car within the next twelve months. If I were John I would keep the surveyed people and possibly lay off some employees due to in the future his profits will rise from the 2,000 people being surveyed who are most likely to buy a car. He may be losing money now but down the road he will began to gain and be in a better stable position. According to the AMA it would be wise for John to follow their ethical values which include: honesty, responsibility, fairness, respect, transparency, and citizenship. John may have some ethical issues within the company that he may need to reflect to on the website to possibly improve the company as a whole. Do you think John should keep the list or sell it?