Wednesday, April 14, 2010

Supermarkets and Hypermarkets


Are markets getting larger as years go on? Supermarkets, large, self service stores that carry a complete line of food products, along with some nonfood products. As well as Hypermarkets, stores that combine supermarket and discount store shopping in one location. How do you feel about the market today when stores like Walmart are growing into supermarkets as well as large hypermarkets continue to grow in other countries. Is this a sign of easy accessibility to customer where we can get all of our shopping done in just one location? In ten years from now are stores like Shaw's and Rite Aid going to go out of business due to the lower prices of Walmart's supermarket? It's a question we ask ourselves when our main competitor stores superior to others continue to grow in size. Do you feel that we will be seeing more hypermarkets or supermarkets?

Monday, April 12, 2010

Line Extensions Vs.Product Modifications

Do you think its more beneficial to do a line extension, or product modification? Line extensions are the development of a product closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs. As Product modifications means changing one or more characteristics of a product. When do you believe this is a crucial stage in a product life to do either line extension or product modification. Do you believe one will cost more than the other? Or are they the same price due to the stages they occur in a product life cycle?