In response to Jackie

I can agree with you that environmentalism can go both ways. I do feel that it leads more towards a threat as well. when a company has to adjust to the environment, it means that they as well spending more money in order to do so. Some companies may not even have the extra money to be able to remodel products or business, therefore leading to a fall in the company by not meeting consumer demands. Even if a company has the money to remodel they still may not be competitive in the market due to some businesses that have been there before them. I feel that environmentalism is usually a threat. Do you believe that environmentalism is a cause for businesses to close?

Environmentalism is a threat for marketers

Environmentalism can be a threat to the marketers for the market itself. The market environment includes competitive, economic, political, legal and social behaviors that surround the customer and affects the marketing mix. Environmentalism is the development of a group or individual. If that development falls then the environment become a threat due to the fact that its hard to redeem a market in a competitive environment. The threats within environmentalism is how you develop the relationships with customer and other stakeholders. These relationships and feedback from buyers can be difficult to predict on how yours or their outcome may be in your part of the marketing environment. Do you believe the environmentalism is a threat to marketers or is it an opportunity for them?

Reponse B

In response to Greg,
I agree that there is a clear difference between marketing and advertisement as well as propaganda. Marketing relies behind the scene with a social aspect of how to distribute a product and what could be a successful way of doing it. Your definition on advertisement is agreeable where you had said that it's more of a visual want to the customer and it is used to try to persuade them right away if not sometime in the near future. Propaganda is used to persuade a community toward a position or cause. I liked your example of how you explained propaganda, "War on Terror" and how you explained the its not only trying to persuade its citizens on this position but it enforces the word "war". Your definition and explanation made complete sense. Could advertisement and propagandas both mean the same thing? Can they both advertise and event or position?

Difference between Marketing, Advertising and Propaganda

Marketing and Advertising are usually viewed as the same but in reality they aren't. Marketing is used to satisfy the customer and keep them as a loyal consumer. Marketing is used to build strong customer relationships in order for their return. Advertising is a way to communicate with customers in order to persuade them to buy a product or brand. Advertising is usually used to create a image to the customer on how it is beneficial to them and convince them that there is no other product like it. Propaganda are like advertising but instead it's influencing the attitude of a particular group toward a cause. For example the Haiti foundation is influencing people for donations for those who suffered in the earthquake and the thousands of homes lost.