Firms rise in e-mail/e-marketing

What are firms doing today to get their products known on the internet? Firms are forgetting about regular mail and choosing acquired lists to attract their "target market" through a selected group of possible "loyalty consumers". Today companies urge their marketing towards the internet. They target consumer with e-mail that grab attention as well as giving great detail in products over a websites which include pictures, videos, and animated scenes of a certain product. Some marketers are getting the attention to consumers by advertisement ads on other websites and social networks as well including myspace and facebook. People such as Mr Taffae are targeting his advertisement through youtube videos in hopes to get his firm recognized. Do you think that marketers are doing the right thing by advertising online? Are consumers getting annoyed with the advertisements and ignoring the majority of ads by firms?

Electronic mail vs. postal mail

Which of these services of mail are more reliable than the other as well as getting to your destination faster? I believe that electronic mail is a more reliable choice today. Why? Electronic mail doesn't only make it to your destination within seconds, but it also is more reliable in getting to your contact in time. In terms of marketing it's a lot faster to get one-hundred e-mails out referring to a product through e-mail compared to the long wait of regular postal mail. The benefits of e-mail have so much more to offer than postal mail. Today, I believe that postal mail is really only used for shipping nothing less than a package. Pictures, fliers, as well as just a regular letter are easier ways to get in touch with potential consumers. You also get more of a feed back of who is interested in products due to e-mail lists and polls that can go directly through e-mail. Over all I feel that any kind of promotion mail should be sent through e-mail over and kind of mail. What kind of mail service do you believe is faster/better?

Shiny Suds video

The shiny suds video was an ok advertisement video I believe. Though the video may have been a little weird, it got the facts out about what kind of product it is. It killed germs as well as remaining on the surfaces of the shower where the lady had sprayed. the product was meaning to keep the shower clean as it demonstrated the suds being there when the lady had actually showered. Even though it was weird how the suds were talking to her in an inappropriate manner, It still achieved on getting what the product was about out there to whoever watched it. If I were the company I would not have chose that video to be out there in the market because people can view that advertisement in various way. Do you believe this video was a good advertisement?

Globalization

In order for a business to survive on most parts, they must focus on globalization. It's a promising way to not only get a product locally notice but you improve your market by millions of more people. Though it may cost more money, but in the long term, the more consumers you will have that are interested in your product. Other companies such as Adidas and Nike have been more than successful in marketing their products worldwide, so much that it's hard to find someone who doesn't know the brand names. Do you feel that globalization is an important factor with being successful?

In response to Jackie

I can agree with you that environmentalism can go both ways. I do feel that it leads more towards a threat as well. when a company has to adjust to the environment, it means that they as well spending more money in order to do so. Some companies may not even have the extra money to be able to remodel products or business, therefore leading to a fall in the company by not meeting consumer demands. Even if a company has the money to remodel they still may not be competitive in the market due to some businesses that have been there before them. I feel that environmentalism is usually a threat. Do you believe that environmentalism is a cause for businesses to close?

Environmentalism is a threat for marketers

Environmentalism can be a threat to the marketers for the market itself. The market environment includes competitive, economic, political, legal and social behaviors that surround the customer and affects the marketing mix. Environmentalism is the development of a group or individual. If that development falls then the environment become a threat due to the fact that its hard to redeem a market in a competitive environment. The threats within environmentalism is how you develop the relationships with customer and other stakeholders. These relationships and feedback from buyers can be difficult to predict on how yours or their outcome may be in your part of the marketing environment. Do you believe the environmentalism is a threat to marketers or is it an opportunity for them?

Reponse B

In response to Greg,
I agree that there is a clear difference between marketing and advertisement as well as propaganda. Marketing relies behind the scene with a social aspect of how to distribute a product and what could be a successful way of doing it. Your definition on advertisement is agreeable where you had said that it's more of a visual want to the customer and it is used to try to persuade them right away if not sometime in the near future. Propaganda is used to persuade a community toward a position or cause. I liked your example of how you explained propaganda, "War on Terror" and how you explained the its not only trying to persuade its citizens on this position but it enforces the word "war". Your definition and explanation made complete sense. Could advertisement and propagandas both mean the same thing? Can they both advertise and event or position?