Monday, January 25, 2010

Difference between Marketing, Advertising and Propaganda

Marketing and Advertising are usually viewed as the same but in reality they aren't. Marketing is used to satisfy the customer and keep them as a loyal consumer. Marketing is used to build strong customer relationships in order for their return. Advertising is a way to communicate with customers in order to persuade them to buy a product or brand. Advertising is usually used to create a image to the customer on how it is beneficial to them and convince them that there is no other product like it. Propaganda are like advertising but instead it's influencing the attitude of a particular group toward a cause. For example the Haiti foundation is influencing people for donations for those who suffered in the earthquake and the thousands of homes lost.

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