Globalization

In order for a business to survive on most parts, they must focus on globalization. It's a promising way to not only get a product locally notice but you improve your market by millions of more people. Though it may cost more money, but in the long term, the more consumers you will have that are interested in your product. Other companies such as Adidas and Nike have been more than successful in marketing their products worldwide, so much that it's hard to find someone who doesn't know the brand names. Do you feel that globalization is an important factor with being successful?