Friday, April 9, 2010

Brandind and Today's Economy


Do you think our consumers today are choosing generic brands more instead of name brand products? Generic brands are usually cheaper products than name brands, but how different are they from name brands? Consumers today prefer to buy name brands just for the logo, for example, clothing. Consumers prefer to rep their brand of clothing rather than just wearing clothing with no label on it. But is the quality really different? Reviewing labels and food products compared to generic and name brand foods, the back ingredients along with nutrition facts are exactly the same. The only difference between the two products are that the generic brands are cheaper. In my opinion buying generic brands is an efficient way of saving money going through the economic slump that we are in today. There is no difference but just labels. Do you believe that consumers today are choosing more generic brands rather than name brands?

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