SALE

When a company puts out the words "Sale" does it really mean that they are having a sale? Companies tend to have Sale signs poster up in there store saying "up to 70% off" but the question is, how much of those products even reach the 50% marker? Not many do. In forms of marketing, it's usually a good way to attract consumers into the store itself. When a customer buys a product on sale, they usually look around the store and find other items as well. To me, I feel it's a good marketing strategy by putting a sale sign up for some products just to attract people to the store. When more people enter, it's a higher chance that they will buy more products as well and the store will produce more revenue. Do you believe that the sign "sale" is really pricing products on sale, or is it a form of attraction to get more customers in the store?